Product Description
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world.James Rubenstein documents the story of the automotive industry… which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Cha… More >>
Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
Tags: Automotive, Cars, Change, Industry, Innovation, Making, Selling, U.S.
#1 by Xian Zhang on March 2, 2010 - 10:28 pm
Good quality. Fast speed! (ordered on Thur. and seller shipped it on Fri., finally got it on the next Monday, never received an item this fast ordering on Amazon. really appreciate)
Rating: 5 / 5
#2 by A. Moemeka on March 3, 2010 - 12:36 am
I bought this book for research on marketing in the US automotive industry. Excellent resource. Complete coverage of the entire industry from its inception.
Rating: 5 / 5